Today, November 5th, you’re no longer allowed to use a fan-gate for your facebook page. If you don’t know what a fan-gate or like-gate is when you:

  • Like a Facebook Page to enter a contest
  • Provide coupons or promo codes once someone likes your Facebook Page
  • Like a Facebook Page in order to watch a video or consume other content like a download of a PDF/eBook
  • etc.

In other words, you’re giving your visitors something and in exchange they give your Facebook Page a like.

So why are Facebook removing fan-gates and how will you continue to get likes?
We’ll let’s see what Facebook is saying as to why they are no longer approving fan-gates.

To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

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After the acquisition of Satellite’s Tag Management solution, now called Dynamic Tag Management or in daily speech DTM, we are using it to deploy all our Analytics POCs. It has shorten the deployment time dramatically and also means that I as a Consultant has better control over the deployment. I’m no longer depending on the client IT department to implement the tags or having to wait on them to deploy fixes if they did something wrong. Which by the way never happens, right? :)

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If your Analytics is owned by your IT team there is less hope for you than you think, and it’s not the IT team’s fault

Over the last 4-5 years I have had the pleasure of working with 100+ companies spread across virtually every industry. It has been both smaller local companies, some of the largest to large international companies in the Fortune 500.

One thing I see over and over again, regardless of company size, is how difficult it is for the company to integrate a proper ownership of their digital marketing tools. This is definitely the biggest challenge I see for companies today – regardless of how long they have worked with web analytics.

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