Today, November 5th, you’re no longer allowed to use a fan-gate for your facebook page. If you don’t know what a fan-gate or like-gate is when you:

  • Like a Facebook Page to enter a contest
  • Provide coupons or promo codes once someone likes your Facebook Page
  • Like a Facebook Page in order to watch a video or consume other content like a download of a PDF/eBook
  • etc.

In other words, you’re giving your visitors something and in exchange they give your Facebook Page a like.

So why are Facebook removing fan-gates and how will you continue to get likes?
We’ll let’s see what Facebook is saying as to why they are no longer approving fan-gates.

To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

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