List of rocks

In my previous post, Reporting vs. Analysis, we established what the differences are between the two and hopefully you realized that analysis is the most important of the two. Reporting returns little to no ROI. Also, if reporting is done properly it will lead you right back to analysis. Because if an anomaly is detected in reporting you typically need to dive into data to understand what is going on and define the next steps.

So over the next months I’ll be sharing posts from a step by step perspective using a ‘real world’ example from an of an analysis that I did some time ago. I’ll be going through what I did in Excel and things I did in SiteCatalyst to give you some insights into the process invovled in doing analysis.

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