If your Analytics is owned by your IT team there is less hope for you than you think, and it’s not the IT team’s fault

Over the last 4-5 years I have had the pleasure of working with 100+ companies spread across virtually every industry. It has been both smaller local companies, some of the largest to large international companies in the Fortune 500.

One thing I see over and over again, regardless of company size, is how difficult it is for the company to integrate a proper ownership of their digital marketing tools. This is definitely the biggest challenge I see for companies today – regardless of how long they have worked with web analytics.

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