Today, November 5th, you’re no longer allowed to use a fan-gate for your facebook page. If you don’t know what a fan-gate or like-gate is when you:

  • Like a Facebook Page to enter a contest
  • Provide coupons or promo codes once someone likes your Facebook Page
  • Like a Facebook Page in order to watch a video or consume other content like a download of a PDF/eBook
  • etc.

In other words, you’re giving your visitors something and in exchange they give your Facebook Page a like.

So why are Facebook removing fan-gates and how will you continue to get likes?
We’ll let’s see what Facebook is saying as to why they are no longer approving fan-gates.

To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

Continue reading

After the acquisition of Satellite’s Tag Management solution, now called Dynamic Tag Management or in daily speech DTM, we are using it to deploy all our Analytics POCs. It has shorten the deployment time dramatically and also means that I as a Consultant has better control over the deployment. I’m no longer depending on the client IT department to implement the tags or having to wait on them to deploy fixes if they did something wrong. Which by the way never happens, right? :)

Continue reading