In the spirit of World Cup these days I thought the above picture would be appropriate for our analysis warm up – so lets suit up and start stretching Continue reading
In my previous post, Reporting vs. Analysis, we established what the differences are between the two and hopefully you realized that analysis is the most important of the two. Reporting returns little to no ROI. Also, if reporting is done properly it will lead you right back to analysis. Because if an anomaly is detected in reporting you typically need to dive into data to understand what is going on and define the next steps.
So over the next months I’ll be sharing posts from a step by step perspective using a ‘real world’ example from an of an analysis that I did some time ago. I’ll be going through what I did in Excel and things I did in SiteCatalyst to give you some insights into the process invovled in doing analysis.
There are tons of blog posts and websites that explain the differences between reporting and analysis. Around 343 million according to Google. But there are very few that explains how to make a proper analysis. I am the first to admit, when I first started in the job as a consultant, I thought that reporting was the same as analysis. When it dawned on me that this was not the case, I was totally lost in relation to how I should get started making my first analysis. It was completely new to me and I did not in any way know what I should do or where I should start. Therefore, in the next posts I will take you step by step through one of my analysis, which hopefully can help you get started with some analysis as well.